Life Hacks

Cadbury Is Capping Their Chocolate Bars At 100 Calories To Fight Obesity

By lheidi - August 08, 2019

Every Easter we look forward to Cadbury chocolate eggs. We know that they’re so bad for us, but they taste to good. Each egg is enough to set you back on your diet for the entire year, which is probably why they’re just a seasonal thing. We don’t even want to know what’s in them. We’re pretty sure that creamy custard inside is just sugar mixed with chemicals that are all also made from sugar sprinkled with more sugar to top it off, but we kind of don’t care – or at least that’s what we tell ourselves to make ourselves feel bad for eating so many.

But now we might not have to feel bad for stuffing our faces full of delicious Cadbury chocolate because things are changing with the company. They’re still not going to count as a health food, but at least now they’ll be a not as bad for you food.

Keeping It 100


Obesity is a pretty big problem. Some would say it’s even a crisis. And now Cadbury is fighting obesity in their own unique way.

Cadbury has announced that they will reduce the number of calories in their chocolate bars in order to help curb obesity in the UK and Ireland.

Each chocolate bar will now be 100 calories. It’s still not exactly good for you, but at least they’re trying to do their part in tackling obesity.

2020 Vision


Cadbury, which is owned by US confectionery company Mondelēz International, will cap several of their chocolatey products.

Cadbury Fudge, Cadbury Curly Wurly, Cadbury Chomp and Barny will all see a reduction in calories by the end of 2020.

Cadbury Mini Fingers and Cadbury Animals will see a reduction in calories sooner than that, though, as Cadbury plans on limiting them to 100 calories or less by next month. It’s like the entire company is breaking out the skinny jeans.

A Special Treat


By doing this, Cadbury will be removing billions of calories from the market, which we won’t even miss. See ya!

“We want to play our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact,” said Louise Stigant, UK managing director at Mondelēz International.

“Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation.”

Kid Stuff


Cadbury said that the change will also help parents feel less guilty when it comes to picking out a treat for their children.

“We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy,” said Stigant.

Kids aren’t really known for counting calories, so Cadbury pretty much has to do it for them.

Mo' Money


While we know for sure that Cadbury is reducing the amount of calories in their chocolate bars, there’s one thing we still don’t know.

It hasn’t yet been announced if the change in calories will impact the price of the chocolate bar.

There’s always a possibility that reduced calories might mean a reduced price, but as of now, Cadbury hasn’t announced if the price will go up or down or stay the same as it already is.

Small Stuff


But we do know that the amount of calories in each chocolate bar won’t be the only thing that’s shrinking.

In order to accommodate the calorie change in the chocolate, the size of Cadbury products will change as well. They’re going to be getting smaller.

“In order to make the calorie reduction, we have taken the decision to slightly decrease the size of the products to achieve the calorie threshold,” a spokesperson for Mondalez International told the Independent.

Room For One More


But Cadbury has decided to compensate for the change in the size of their products.

“In the case of Cadbury Mini Fingers and Cadbury animals snack packs, the individual pack sizes have decreased slightly, however we have added an extra bag into the multipack offering to ensure we are still offering great value for money to our consumers,” said the spokesperson.

Hopefully, you won’t end up eating more than you normally would. That would defeat the point.

Sugar, Sugar


But cutting calories isn’t the only thing that Cadbury has done to help battle the obesity epidemic.

Cadbury also came out with a version of it’s classic Dairy Milk bar that has 30 percent less sugar in it.

The amount of sugar in the Dairy Milk bar went from 56g per 100g in the original bar to 39g per 100g in the new, less sugary version of the bar. Sometimes sweets are too sweat, so we’re here for this.

The Sweet Stuff


Cadbury isn’t the only Mondelēz International brand of candy that’s going through these sweet changes.

Mondelēz International also came out with Maynards Bassetts Wine Gums that has 30 percent less sugar in them. They also want to come out with Jelly Babies that has 30 percent less sugar in them as well.

If you think that sweets are much too sweet, then this really is your year. But if you have a sweet tooth, you might want to pull it out.

The New Normal


Obesity is a big problem in the UK, just like it is across the pond in America.

Last year, Public Health England said that obesity has now become “the norm” for most people. Not only that, they called on restaurants, retailers and manufacturers to cut a fifth of calories from their foods by 2024 or else.

And we do mean or else. If they don’t comply with the demands of Public Health England, the group will retaliate.

It's The Law


Public Health England said that if restaurants, retailers and manufacturers don’t reduce calories, they will take action.

They will ask the government to introduce legislation regarding the issue. Don’t mess with Public Health England, because they mean business.

It turns out, obese and overweight boys consume 500 more calories a day than non-obese and overweight boys. And obese and overweight girls consume 300 more calories a day than non-obese and overweight girls. That’s a pretty big difference.

Cut It Out


It turns out that cutting calories from foods might actually be a pretty effective way to curb the obesity epidemic.

Public Health England wants to see companies changing ingredients, reducing portion size and altering marketing strategies in order to reduce calories, and there’s a very good reason for that.

There’s actually been a reduction in childhood obesity just because parents are getting smarter when it comes to feeding their children. It’s not just a way for companies to charge you more for less.

Slimming Down


It turns out that the city of Leeds in England became the first city to report that childhood obesity was actually on the decline.

It’s all thanks to a city-wide initiative that taught parents how to “take charge” and set boundaries when it comes to what their kids eat.

Parents had to take an eight-week program that taught them all they need to know. They say that knowledge is power, and the city of Leeds was fully armed.

Kid Stuff


Overall, the obesity rate in five-year-olds didn’t change in England between the years 2013 to 2014 and 2016 to 2017. The rate was at 9.4 percent.

But Leeds told a different story. The obesity rate actually dropped to 8.8 percent during those same years.

This was before Cadbury decided to make the changes in their chocolate bars, so we can only imagine what it will look like when Cadbury rolls out its lower calorie candy bars in England.

Sweet Treat


Indulging in a chocolate bar every now and then can be a nice treat to have.

And it’ll be even nicer eating it knowing that it’s not as bad for you as it once used to be.

We’re glad that Cadbury is playing their part in helping to curb childhood obesity (and obesity in general) in the U.K. and Ireland. We’re hoping that American companies step up to the plate too, and play their part with fixing the epidemic.